NielsenIQ: Senior Manager, Integrated Marketing — New York, NY, United States

About NielsenIQ

NielsenIQ, also known as NIQ, works in consumer intelligence and retail measurement. Its employer material describes using market information, consumer insights and analytics to help businesses understand buying behaviour. Its data operations address the accuracy and completeness of information behind client reports, while analytical services interpret that information. The business connects details about products and retail activity with broader views of markets, giving organisations evidence for understanding demand and making commercial decisions.

The position and its setting

NielsenIQ lists Senior Manager, Integrated Marketing in New York, NY, United States, under reference R26_0024243|US. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 22 October 2026
• Brands: NielsenIQ
• Job Family: Marketing Generalist/Multidiscipline

Responsibilities and work described

• As a strategic individual contributor, you’ll own marketing strategy for a portfolio of approved growth opportunities that evolves with business priorities
• You’ll translate those priorities into audience strategies, campaign briefs, messaging, and investment recommendations
• You’ll guide delivery through shared campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources
• Development: integrated marketing strategies that define target audiences, customer needs, relevant solutions, engagement approaches, and measures of success
• Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities within approved priority areas
• Recommend program priorities, investments, and resource allocation to the North America Marketing Leader
• Create campaign briefs and narratives using customer insight, market intelligence, competitive context, and demonstrated use cases
• Co-develop messaging with Product and Product Marketing, including when positioning is incomplete
• Technical guidance: cross-functional planning and delivery, aligning shared teams on scope, responsibilities, timing, and dependencies
• Development: budget recommendations and track program spending, making tradeoffs clear when needs exceed available resources
• Evaluate performance with campaign and channel partners and recommend what to improve, expand, or stop
• Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality
• What Success Looks Like
• Priority opportunities translate into focused programs that generate qualified demand and contribute to pipeline
• Investment recommendations help the North America Marketing Leader direct resources toward the strongest opportunities, informed by performance and available capacity

Essential requirements and candidate background

• What You’ll Bring
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Progressive B2B marketing experience, typically gained over 7+ years, including ownership of integrated strategies and programs tied to commercial objectives
• Translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs
• Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority
• Commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions
• Experience planning and tracking marketing budgets
• Practical experience applying AI tools to marketing work and assessing the reliability of their outputs
• Communication and stakeholder-management skills
• Working with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot
• Using CRM platforms such as Microsoft Dynamics or Salesforce
• Leading programs through shared marketing resources in a matrixed organization

Preferred experience and additional strengths

• Preferred Experience

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more
• Work arrangement: Remote
• Advertised location: New York, NY, United States

Benefits mentioned by the employer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows
• These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria
• All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion
• Final hiring decisions are made exclusively by humans
• NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations
• If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative
• For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Senior Manager, Integrated Marketing vacancy is not an offer for reference R26_0024243|US; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to NielsenIQ

Applications follow the official employer page linked below.

Open the official NielsenIQ posting below and match the title and reference R26_0024243|US.

Compare your qualifications and experience with the essential conditions for the New York, NY, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: Salesforce

Salesforce experience should identify the users and workflow, then explain the configuration, development or integration you handled. A concrete example helps distinguish administration from application development or process design.

Relevant skills

• AI/ML
• Salesforce
• AI
• investment
• sales
• marketing
• stakeholder management
• communication