NielsenIQ: Associate Manager, Events and Field Marketing — North Carolina, NC, United States

About NielsenIQ

NielsenIQ, also known as NIQ, works in consumer intelligence and retail measurement. Its employer material describes using market information, consumer insights and analytics to help businesses understand buying behaviour. Its data operations address the accuracy and completeness of information behind client reports, while analytical services interpret that information. The business connects details about products and retail activity with broader views of markets, giving organisations evidence for understanding demand and making commercial decisions.

The position and its setting

NielsenIQ lists Associate Manager, Events and Field Marketing in North Carolina, NC, United States, under reference R26_0024241|US. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 22 October 2026
• Brands: NielsenIQ
• Job Family: Marketing Generalist/Multidiscipline

Responsibilities and work described

• You’ll own the marketing strategy and activation for assigned events and field marketing programs, within an agreed event calendar and level of marketing support
• You’ll define how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event
• This role combines independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader
• Development: event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion
• Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations
• Delivery: on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed
• Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions
• Coordination: lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps
• Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs
• What Success Looks Like
• Events engage the intended audiences, qualified interest reaches Sales with actionable context, and timely follow-up supports progression toward pipeline

Essential requirements and candidate background

• What You’ll Bring
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation
• Experience developing and executing marketing programs within agreed priorities and resources
• Writing skills and hands-on experience building emails and landing pages
• Experience partnering with Sales on customer outreach and engagement
• Project management skills, with the ability to manage overlapping timelines and stakeholders
• Interpret performance data and recommend practical improvements
• Travel: Approximately 25% within the United States
• Delivering on-site B2B event activations or targeted customer programs
• Using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot
• Using CRM and event platforms for lead tracking and reporting

Preferred experience and additional strengths

• Preferred Experience

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more
• Work arrangement: Remote
• Advertised location: North Carolina, NC, United States

Benefits mentioned by the employer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows
• These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria
• All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion
• Final hiring decisions are made exclusively by humans
• NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations
• If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative
• For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Associate Manager, Events and Field Marketing vacancy is not an offer for reference R26_0024241|US; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to NielsenIQ

Applications follow the official employer page linked below.

Open the official NielsenIQ posting below and match the title and reference R26_0024241|US.

Compare your qualifications and experience with the essential conditions for the North Carolina, NC, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: sales

For sales-related work, describe the customer group, product context and responsibility you held. Explain how you identified opportunities, managed an account or progressed a sale, with measurable results only where records support them.

Relevant skills

• sales
• marketing
• logistics
• communication
• project management
• stakeholder management