Freshworks: Social Media Marketing Manager — San Mateo, CA, United States

About Freshworks

Freshworks develops cloud-based software for customer and employee experiences. Its product range includes customer support, sales and marketing automation, chat and IT service management. The employer names Freshdesk, Freshsales, Freshmarketer, Freshservice and Freshchat, supported by shared platform services. These applications address different operational needs, from managing customer conversations and sales activity to helping employees obtain IT services. The business emphasises software designed for end users and straightforward implementation.

The position and its setting

Freshworks lists Social Media Marketing Manager in San Mateo, CA, United States, under reference P103089. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 24 September 2026
• Brands: Freshworks

Responsibilities and work described

• Freshworks is seeking a Manager of Social Media to lead our organic social presence and shape how the Freshworks voice shows up across every platform
• This role owns social strategy, content calendar, and day-to-day execution, turning brand moments, product news, and customer stories into content that earns attention and builds community
• This is a senior individual contributor role that sets social strategy with minimal oversight and is expected to influence peers and leaders across marketing
• You'll partner closely with brand, content, product marketing, and demand gen to make sure every post, thread, and video feels unmistakably Freshworks
• You'll also serve as a go-to advisor to senior stakeholders and executives on how social should show up around major moments, and help shape how the broader marketing org thinks about organic channels
• If you're a social-first storyteller who lives in the feed, knows what makes B2B content actually get shared, and wants to build a modern social function inside a global SaaS brand, you'll feel right at home
• Own and evolve Freshworks' social media strategy across LinkedIn, X, Instagram, YouTube, and emerging platforms, aligned to brand and business goals, and represent social strategy directly in planning conversations with brand, PMM, and executive stakeholders
• Building: and manage the editorial content calendar, coordinating with product launches, campaigns, events, and executive communications
• Create, write, and produce engaging social content from thought leadership and product moments to culture and community posts
• Management: day-to-day publishing, community engagement, and social listening across all corporate channels
• Partner with agency, design, and creative teams to brief and produce on-brand visual, motion, and video assets for social, including owning agency/vendor relationships and budget decisions
• Ghostwrite and support executive and employee voices on social to expand organic reach and thought leadership, and help coach executives directly on tone, format, and platform best practices
• Tracking: and report on social performance metrics including engagement, follower growth, impressions, and downstream impact on pipeline and brand awareness, and build the measurement framework and reporting cadence used to tie social performance to business outcomes
• Stay ahead of platform trends, algorithm shifts, and emerging formats, testing new approaches to keep Freshworks' social presence sharp and current
• Management: relationships with social media tools and platforms (e.g., Sprout Social) and own the mentorship and day-to-day guidance of junior social team members and contractors, including onboarding and quality bar-setting
• Act as a subject-matter expert and point of escalation for social strategy questions across the marketing org, exercising judgment on ambiguous or high-visibility situations without needing sign-off

Essential requirements and candidate background

• 7+ years of experience in social media management or social marketing, ideally with B2B SaaS or technology experience (raised from 5+)
• Track record building and executing social strategies that drive engagement, community growth, and measurable business impact, and a track record of doing so with a high degree of autonomy
• Writing and storytelling skills, with the ability to make complex products feel clear, human, and compelling in short-form content
• Hands-on experience managing content calendars, publishing tools, and social analytics platforms
• Experience partnering cross-functionally with brand, content, design, product marketing, and executive stakeholders, including experience directly advising senior leaders (VP+) on social approach
• A sharp eye for what's working on social right now and the instinct to know what's next
• Comfortable balancing always-on execution with longer-term strategic planning
• Communication skills and the confidence to represent the brand voice across public-facing channels
• Experience mentoring or managing junior team members, contractors, or agency partners (new)
• Operate independently in ambiguous, fast-moving situations and make sound judgment calls without close oversight

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level
• Bonus/equity may be available
• Work arrangement: Hybrid
• Advertised location: San Mateo, CA, United States

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Social Media Marketing Manager vacancy is not an offer for reference P103089; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Freshworks

Applications follow the official employer page linked below.

Open the official Freshworks posting below and match the title and reference P103089.

Compare your qualifications and experience with the essential conditions for the San Mateo, CA, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: marketing

Marketing experience should identify the audience, objective, channel and work you owned. Explain how a campaign or piece of content was planned and how the result was assessed.

Relevant skills

• marketing
• stakeholder management
• communication