Zocdoc: Senior Manager, Brand Marketing - Provider — New York, NY

About Zocdoc

Zocdoc develops technology that helps patients find and book healthcare appointments. Its employer introduction describes both a healthcare marketplace and infrastructure supporting access to care through other search and provider channels. The stated focus is the path from seeking care to obtaining an appointment. Its work includes making booking accessible beyond its own marketplace, connecting patient-facing discovery with the systems used by healthcare providers and other organisations to make available appointments easier to reach.

The position and its setting

Zocdoc lists Senior Manager, Brand Marketing - Provider in New York, NY, under reference 8110228. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Marketing
• Employer listing date: 6 August 2026

Responsibilities and work described

• Zocdoc’s Senior Manager, Brand Marketing for Provider is the steward of the Zocdoc brand for provider and business audiences
• Their mission is to grow awareness, affinity, and trust among the doctors and practices who power Zocdoc, ensuring they see Zocdoc as an essential, valued, trusted partner in their growth and success
• This role sits at the intersection of brand strategy, reputation, and creative execution
• This role is central to shaping how providers perceive and engage with Zocdoc
• You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc’s partnership through storytelling, creative campaigns, and community engagement that strengthen our reputation and drive affinity
• Your work will make Zocdoc not just a platform that providers use, but a brand they love, believe in and want to be a part of
• Leadership: Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers
• Development: and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities, that strengthen our reputation and deepen connection with providers
• Development: and execute creative campaigns that elevate the Zocdoc provider brand across channels
• Own and evolve Zocdoc’s foundational brand systems, including brand health tracking and analysis
• Management: online reputation and community engagement for provider and business audiences, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value
• Define and drive our provider advocate program, leveraging our greatest champions as advocates
• Collaboration: cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant
• Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials

Essential requirements and candidate background

• A strategic marketer who can connect brand efforts to business goals
• A creative thinker who brings distinctive ideas, programs, and strategies to the table
• A cross-functional leader who can translate ideas into integrated, full-funnel campaigns
• A results-oriented maker who likes to get hands-on, writing briefs, doing the work, bringing ideas to life that move the needle
• Analytical, using data and insights to measure and continually improve brand performance
• 8-10 years of experience leading brand marketing for tech brands
• Track record in creative strategy, and integrated campaign development for professional audiences
• Experience building or evolving brand frameworks and measuring brand health; connecting programs back to the business
• Experience developing and executing an organic social strategy and online community engagement for professional audiences

Experience and professional background

• Marketplace experience where the supply side is a professional industry is a plus

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• NYC Base Salary Range: $148,000 — $190,000 USD
• Advertised location: New York, NY

Benefits mentioned by the employer

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

Conditions requiring the complete notice

Some passages contain complex or combined conditions that have not been reduced to short eligibility statements here. Read the complete linked notice for those passages, including any alternatives, exceptions or restrictions. The concise facts above should not be treated as the full wording of every condition.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Senior Manager, Brand Marketing - Provider vacancy is not an offer for reference 8110228; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Zocdoc

Applications follow the official employer page linked below.

Open the official Zocdoc posting below and match the title and reference 8110228.

Compare your qualifications and experience with the essential conditions for the New York, NY position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI
• insurance
• sales
• marketing
• communication
• partnership development