Oscar Health: Director, Consumer Growth & Product Marketing — New York, New York, United States

About Oscar Health

Oscar Health is a health-insurance business built around a technology platform and member services. Its recruitment board also describes Oscar Medical Group activities in virtual health assessments and virtual care. Those notices reflect distinct parts of the wider operation: insurance products and member administration alongside clinical services. Technology, insurance operations and care delivery consequently appear in different roles on the board, with the employing team determining the service and professional responsibilities of an individual position.

The position and its setting

Oscar Health lists Director, Consumer Growth & Product Marketing in New York, New York, United States, under reference 8289244. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Marketing & Communications
• Employer listing date: 17 October 2026

Responsibilities and work described

• Lucie Health is seeking a strategic, data-driven, and customer-obsessed Director of Consumer Growth & Product Marketing to accelerate growth across Lucie Health and HealthInsurance.org (HIO.org)
• This leader will own consumer positioning, go-to-market strategy, and integrated marketing programs that drive awareness, acquisition, engagement, and enrollment
• Partnering closely with product, technology, corporate strategy and sales teams, they will bring consumer offerings to market, optimize digital experiences, and turn consumer demand into revenue growth
• The ideal candidate combines strategic leadership with hands-on expertise in product marketing, consumer acquisition, performance marketing, and analytics
• They bring commercial judgment and a track record of translating consumer insights into differentiated messaging and measurable business results in a fast-paced healthcare or consumer marketing environment
• Own Consumer Marketing Strategy & Growth
• Define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning brand awareness, acquisition, engagement, enrollment, and retention
• Translate business goals into an integrated marketing roadmap, including priorities, investment plans, performance targets, and resource allocation
• Identify and evaluate growth opportunities across consumer segments, channels, and journeys to drive sustainable acquisition and long-term customer value
• Partner with Product and Technology to shape the consumer experience, influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue
• Use consumer insights, analytics, and marketing performance data to inform product requirements, campaign strategy, and growth decisions
• Develop, execute, and optimize digital acquisition campaigns across paid search, paid social, display, events, and other channels, measuring performance against conversion, CAC, lead quality, and ROI
• Partner with Corporate Marketing, Creative, Operations, and external partners to develop and test messaging, creative, audience strategies, and event initiatives that strengthen brand awareness and support growth
• Report into the Head of Lucie Marketing
• Work: Location: This position is based in our New York, NY office, requiring a hybrid work schedule with 3 days of in-office work per week
• Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Essential requirements and candidate background

• 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
• Experience: paid media, digital acquisition, CRM, or lifecycle marketing programs
• Understanding: digital analytics, conversion optimization, and marketing measurement
• Experience working cross-functionally with product, analytics, operations, and creative teams
• Project management and communication skills

Preferred experience and additional strengths

• Healthcare, insurance, financial services, or other consumer-focused industry experience preferred
• Healthcare or healthcare related experience including healthcare consulting, healthcare operations, healthcare finance, or related field
• Experience: fast-paced environments
• Travel Required - Up to 10%
• This is an authentic Oscar Health job opportunity
• Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience
• Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements
• Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts
• California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members
• We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family
• Advertised location: New York, New York, United States

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Director, Consumer Growth & Product Marketing vacancy is not an offer for reference 8289244; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Oscar Health

Applications follow the official employer page linked below.

Open the official Oscar Health posting below and match the title and reference 8289244.

Compare your qualifications and experience with the essential conditions for the New York, New York, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI/ML
• AI
• insurance
• investment
• sales
• marketing
• project management
• sustainability
• communication