ServiceNow: Director, Regional Product Management — Santa Clara, California, United States

About ServiceNow

ServiceNow develops an enterprise software platform bringing together data, workflows and AI for business operations. Its employer introduction traces the business to automating a repetitive workplace task and describes a continuing focus on freeing people from routine work. The platform is intended to connect technology with how organisations carry out their processes. This makes workflow automation and the use of information in everyday business activity central themes, rather than a product aimed at only one industry.

The position and its setting

ServiceNow lists Director, Regional Product Management in Santa Clara, California, United States, under reference JB0076403. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Product
• Employment type: Full-time
• Employer listing date: 21 October 2026
• Brands: ServiceNow

Responsibilities and work described

• Position overview
• A Regional Product Manager (RPM) connects global product strategy to execution in a specific market
• Product managers build features and own the core roadmap with engineering teams
• An RPM takes that roadmap into one market, adapts it to local customers, regulations, and buying patterns, and owns its commercial success there
• At ServiceNow, RPM markets are defined by geography, industry, or customer segment
• In this role, you will own one industry or customer segment in the Americas
• Be the person responsible for how ServiceNow's AI products are positioned, sold, adopted, and improved in that market
• This is an individual contributor (IC) role, reporting to the leader of Regional Product Management for the Americas
• Regional strategy and adaptation
• Translate the global AI product roadmap into a plan for your industry or segment
• Tailor use cases, solution packages, and messaging to the operational problems your customers care about most
• Account for industry regulations and compliance requirements in how solutions are positioned and deployed
• Tracking: AI adoption trends in your market and adjust priorities as they shift
• Go-to-market and sales enablement
• Partner with sales, marketing, and channel partners to launch AI products into your market
• Run discovery on priority deals and shape buying criteria and deal sizing toward AI early in the sales cycle

Essential requirements and candidate background

• To excel as a Regional Product Manager (RPM), you need a unique blend of commercial acumen, cross-cultural leadership, and technical credibility
• Because you sit between global development teams and local sales teams, your skillset must balance strategic thinking with ground-level execution
• Commercial and strategic skills
• You design and run launch plans suited to how your market buys, including the partners, procurement processes, and executives involved
• You can set packaging and discount guidance and judge how deal structure affects margin
• You turn regulatory and compliance requirements into specific changes in how solutions are built, positioned, and deployed
• Relationship and communication skills
• You align product teams and field sellers on priorities without direct authority over either
• You understand how business and IT leaders in your market make decisions, and you adjust how you communicate with each
• You manage expectations with senior product and sales leaders while supporting account teams on high-stakes customer deals
• You use sales data, win/loss results, and market share trends to decide where to focus
• You know enterprise AI and platform technology well enough to handle complex objections and train sellers
• You turn large volumes of customer feedback into a short, ranked list of requirements product teams can act on
• 10+ years in product management, solution consulting, or go-to-market strategy in enterprise software
• Domain depth in at least one industry or customer segment, including its core systems, regulations, and buyers
• A track record of influencing enterprise deals through discovery, solution design, or deal structure
• Experience taking AI or automation use cases from concept to production at customers
• Familiarity: the ServiceNow AI Platform (a plus)
• For positions in this location, we offer a base pay of $221,200 - $387,100, plus equity (when applicable), variable/incentive compensation and benefits
• Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Work arrangement: Remote
• Advertised location: Santa Clara, California, United States

Employer details to confirm

• The employer’s seniority category and its stated experience requirements do not agree. Follow the role-specific requirements above rather than assuming this is a fresher opening.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Director, Regional Product Management vacancy is not an offer for reference JB0076403; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to ServiceNow

Applications follow the official employer page linked below.

Open the official ServiceNow posting below and match the title and reference JB0076403.

Compare your qualifications and experience with the essential conditions for the Santa Clara, California, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: Excel

Excel examples should identify the task, the data and the checks used to avoid an incorrect result. Explain whether you built a reporting workbook, reconciled records, automated a process or maintained an existing model.

Relevant skills

• AI/ML
• Excel
• ServiceNow
• AI
• compliance
• sales
• marketing
• pricing
• claims administration
• procurement