Dr. Reddy’s Laboratories: Digital Content & Creative Manager — Princeton, NJ, United States

About Dr. Reddy’s Laboratories

Dr. Reddy’s Laboratories is a pharmaceutical business with research and development, medicine-manufacturing and commercial activities. Its employer description centres on making affordable and innovative medicines accessible. The organisation connects scientific development with the production and delivery of pharmaceutical products, rather than operating only as a research laboratory. Its published business priorities include strengthening existing medicine activities, developing future opportunities and conducting operations with attention to people, resources and corporate governance.

The position and its setting

Dr. Reddy’s Laboratories lists Digital Content & Creative Manager in Princeton, NJ, United States, under reference REF28685F. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 16 October 2026
• Job Family: Marketing
• Brands: Dr Reddy's Laboratories Limited

Responsibilities and work described

• Help Shape the Future of Consumer Health
• We're looking for a creative, digitally savvy, and hands-on consumer marketer to help bring our health and wellness brands to life
• This is a role for builders
• You'll personally create content, experiment with new ideas and technologies, and help shape how consumers discover, understand, and shop for our products
• You'll work across multiple consumer brands and digital channels, combining creative judgment, consumer insight, ecommerce expertise, and AI-powered tools to create content that captures attention, communicates product differentiation, and drives engagement and conversion
• Create Consumer Content That Converts
• Development: consumer-facing digital content across multiple health and wellness brands and channels, including ecommerce, DTC websites, social media, CRM/email, paid media and organic content
• Personally create and adapt content across formats, including digital imagery, ecommerce assets, social content, video, product education, advertising copy and other consumer-facing creative
• Create and optimize ecommerce content across Amazon, DTC websites and other digital retail environments, including PDP copy, imagery, video, enhanced content and conversion-focused product storytelling
• Translate consumer insights, product benefits and brand positioning into simple, compelling content that helps consumers understand why a product is right for them
• Adapt ideas across channels and formats to increase both the quality and volume of content we produce
• Use AI and Creative Technology to Make Better Content, Faster
• Use AI and other creative technologies to accelerate ideation, creation, editing, personalization, optimization and repurposing
• Personally work with digital creative tools such as Canva, Adobe or similar platforms to develop and refine content
• Stay current on emerging AI, content and digital marketing tools, experimenting with new capabilities rather than relying solely on established ways of working
• Identify opportunities to use technology and automation to improve both content effectiveness and team productivity

Essential requirements and candidate background

• 5+ years of experience developing consumer-facing digital content for consumer brands, ideally in consumer health, wellness, beauty, personal care, food/beverage, ecommerce, DTC or another consumer-driven category
• Demonstrated experience creating content designed to influence consumer consideration, conversion and purchase, rather than primarily corporate communications or editorial content
• Portfolio showing work you personally created or played a substantial hands-on role in developing across multiple digital formats
• Experience: ecommerce and digital product storytelling, ideally including Amazon, DTC websites, retailer product pages or other conversion-focused digital environments
• Creative judgment with an understanding of how imagery, video, copy, product education, creators and differentiated claims work together to influence consumer preference
• Writing, editing and storytelling skills, with the ability to simplify complex product or health information for consumers
• Demonstrated proficiency with AI-enabled content creation tools and hands-on creative platforms such as Canva, Adobe or similar tools
• Familiarity: SEO, social platforms, content management systems, ecommerce and analytics
• Move comfortably between strategy and execution
• Curious, adaptable and energized by new ideas, technologies and consumer trends
• Why This Role Is Different
• Work across multiple consumer health and wellness brands rather than a single brand or channel
• Have meaningful creative ownership and visibility from day one
• Create work that reaches consumers across Amazon, brand websites, social media, CRM, advertising and other digital touchpoints
• Experiment with emerging AI and creative technologies and help shape how we use them
• Work across strategy and execution
• Spend more time building and creating than managing
• You love making things and can show us what you've made
• You think like a consumer marketer, not a corporate communicator
• You enjoy figuring out what will make someone stop, engage, understand and ultimately take action

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Work arrangement: Hybrid
• Advertised location: Princeton, NJ, United States

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Digital Content & Creative Manager vacancy is not an offer for reference REF28685F; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Dr. Reddy’s Laboratories

Applications follow the official employer page linked below.

Open the official Dr. Reddy’s Laboratories posting below and match the title and reference REF28685F.

Compare your qualifications and experience with the essential conditions for the Princeton, NJ, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI/ML
• AI
• marketing
• communication
• claims administration