Dr. Reddy’s Laboratories: Consumer Activation Manager - Vaccines — Mumbai, MH, India

About Dr. Reddy’s Laboratories

Dr. Reddy’s Laboratories is a pharmaceutical business with research and development, medicine-manufacturing and commercial activities. Its employer description centres on making affordable and innovative medicines accessible. The organisation connects scientific development with the production and delivery of pharmaceutical products, rather than operating only as a research laboratory. Its published business priorities include strengthening existing medicine activities, developing future opportunities and conducting operations with attention to people, resources and corporate governance.

The position and its setting

Dr. Reddy’s Laboratories lists Consumer Activation Manager - Vaccines in Mumbai, MH, India, under reference REF29271J. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 30 September 2026
• Job Family: Marketing
• Brands: Dr Reddy's Laboratories Limited

Responsibilities and work described

• Role Purpose
• Leadership: the consumer activation agenda for the Dengue vaccine portfolio by creating awareness, driving demand generation, improving vaccine adoption, and building sustainable immunization ecosystems across India
• 1
• Consumer Strategy & Demand Generation
• Development: and execute the national consumer activation strategy for the vaccine portfolio
• Identify key consumer segments, barriers to vaccination, and adoption triggers
• Building: awareness-to-conversion journeys for target populations
• Design: initiatives that improve vaccine intent, access, and uptake
• Drive measurable growth in vaccine demand through integrated activation campaigns
• 2
• Patient & Caregiver Engagement
• Development: education programs targeting patients, caregivers, parents, and at-risk populations
• Building: scientifically accurate yet consumer-friendly communication platforms
• Create content ecosystems across digital, social, community, and on-ground channels
• Improvement: consumer understanding of disease burden, prevention, and vaccination benefits
• 3

Essential requirements and candidate background

• 8 -10 years of experience in Consumer Marketing, Consumer Engagement, Demand Generation, Vaccine Marketing, Consumer Healthcare, FMCG, Healthcare, or Digital Activation
• Experience: launching and scaling high-impact consumer activation
• Experience working with multiple channels including digital, field activation, partnerships, and community outreach
• Education
• MBA from a reputed institution

Preferred experience and additional strengths

• Exposure: vaccines, preventive healthcare, consumer health brands preferred

Location, schedule and contract conditions

• Work arrangement: On-site
• Advertised location: Mumbai, MH, India

Employer details to confirm

• The employer’s seniority category and its stated experience requirements do not agree. Follow the role-specific requirements above rather than assuming this is a fresher opening.

Conditions requiring the complete notice

Some passages contain complex or combined conditions that have not been reduced to short eligibility statements here. Read the complete linked notice for those passages, including any alternatives, exceptions or restrictions. The concise facts above should not be treated as the full wording of every condition.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Consumer Activation Manager - Vaccines vacancy is not an offer for reference REF29271J; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Dr. Reddy’s Laboratories

Applications follow the official employer page linked below.

Open the official Dr. Reddy’s Laboratories posting below and match the title and reference REF29271J.

Compare your qualifications and experience with the essential conditions for the Mumbai, MH, India position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: sales

For sales-related work, describe the customer group, product context and responsibility you held. Explain how you identified opportunities, managed an account or progressed a sale, with measurable results only where records support them.

Relevant skills

• investment
• sales
• marketing
• sustainability
• stakeholder management
• communication
• partnership development